GOPIKA G
Assistant Professor
Department : Commerce
Educational Qualifications : M.COM Finance, MBA Human Resource, MA Economics, PGDHRM, PGDIM, DHRM, DIM, DFFA, NET
Specialization :FINANCE, HUMAN RESOURCE
Area of Interest : Investment Management, Security Analysis and Portfolio Management, Stock Market, Investment, Behavioural Finance, Investor Sentiments
Phone : 9745644001
Website/Blog URL :
https://www.linkedin.com/in/gopika-gopalakrishnan-1b782bb2/
Vidwan Id :
286970
ORC Id :
0000-0002-2433-3681
Researcher Id :
HRA-7392-2023
Courses Attented - Refresher/Orientation
1.
(FIP-3) Online Induction Training/Orientation Programme for Faculty in Universities/Colleges/Institutions of Higher Education, 2020-09-01 to 2022-09-30, Teaching Learning Centre, Ramanujan College, Delhi University, MHRD, Participant, Orientation
2.
Online FDP on Moodle Learning Management System, 2020-05-01 to 2020-05-06, Singhad Institute of Technology, IIT, Bombay, Participant, FDP
3.
Online FDP on Moodle Learning Management System, 2020-05-01 to 2020-05-06, Singhad Institute of Technology, IIT, Bombay, Participant, FDP
4.
MOOC Course on Online Learning and Content Development, 2020-04-18 to 2020-05-02, FLAIR, Directorate of Collegiate Education, Govt. of Kerala, Govt. of Kerala, Participant, Refresher
Paper Publications
Publications
( International / National/Peer Reviewed/ISSN) )
1.
Evangelism as A Marketing Strategy In The Challenging And Innovative Business Scenario, International Conference on Recent Innovations in Science, Technology, Management and Environment, Indian Federation of United Nations Association, New Delhi, 978-81-93109-1-3, 2016-12-06
2.
Conceptual Overview Of Shadow Economy: Socioeconomic Impact And Ramification On The Sustenance Of A Nation, Innovare Journal of Business Management, Innovare Journal of Business Management, Vol 4, Issue 3, 2016, ISSN- 2321-6824, 2016-05-31
3.
Repercussion of Advertisement Appeals on Dynamic Buying Demeanor, International Journal Of Science Technology & Management, , Vol 5 Issue No. 6, ISSN(Online). 2394-1537, 2016-01-06
4.
Indian Business Environment: Emerging issues and Challenges , Doing Business in India- Challenges and Opportunities Ahead, REFLECTIONS conference proceeding published by the Cochin College,
Academic / Research Journal:
1.
HERDING BEHAVIOUR, AND THE EFFECT ON INVESTMENT DECISIONS OF RETAIL INVESTORS , Vidyabharati International Interdisciplinary Research Journal (Special Issue), Special Issue on Emerging Techniques in Interdisciplinary Sciences (Oct. 2021) , 2319-4979, https://www.viirj.org/specialissues/2021/SP2110/Part%2011.pdf,
Yes, 2021-2022
2.
Demonetisation of Legal Tender Money in India: Boon or Bane to the Parallel Economy; A Hypothetical Inquiry, International Journal of Applied Business and Economic Research, 15, 22, 0972-7302, Serials publications, https://serialsjournals.com/abstract/33195_ch_20_f_-_k.g._rajani.pdf,
Yes, (Rajani K G), 2017-2018
3.
Corporate Social Responsibility: Strategic Implication of Adopting Green Marketing in Indian Companies, International Journal of Scientific Research and Management , 3, 2321-3418, https://ijsrm.net/index.php/ijsrm/article/view/790,
5.99,No, (Athira Hind Senan, Karthika M B), 2014-2015
4.
Guerrilla marketing: as an apparatus for “interactive and embedded advertising tool for marketing goods”; through innovative sources of social networking, International Journal of scientific research and management (IJSRM),, 3, 4, 2321-3418, https://ijsrm.net/index.php/ijsrm/article/view/784,
5.99,Yes, 2014-2015
5.
A quantitative analysis on the correlation between industrial experience and stress level changes in banking industry, International Journal of Advanced Research in Science and Engineering, 3, 12, 2319-8354,
6.1,No, 2014-2015
6.
Women Empowerment through Entrepreneurship and Its Glitches: A Theoretical Approach, International Journal of scientific research and management (IJSRM), 3, 4, 2321-3418, https://ijsrm.net/index.php/ijsrm/article/view/776,
6.997,Yes, (Remya John and Elsa M Jose ), 2014-2015
7.
Conceptual Overview Of Shadow Economy: Socioeconomic Impact And Ramification On The Sustenance Of A Nation, Innovare Journal of Business Management, 4 , 3 , 2321-6816.,
No, 2015-2016
8.
A Theoretical review on the Employee Inclination towards Technological Amelioration in the Banking Sector in India: Contemporary Scenario, International Journal of Applied Business and Economic Research, 0972-7302 ., Serials publications,
2, No, 2016-2017
9.
Repercussion of Advertisement Appeals on Dynamic Buying Demeanor, International Journal Of Science Technology & Management, 5, 6, 2394-1537,
2.02,No, (K.G. Rajani), 2016-2017
10.
A theoretical approach on the moderating effect of competitive positioning on consumer reactions to CSR , International Journal of Research in Humanities arts and social sciences, 2328 3734 ,
No, ( Preetha. R), 2015-2016
11.
Evangelism As A Marketing Strategy In The Challenging And Innovative Business Scenario, International Journal Of Science Technology & Managemen, 5 , 6, 2394-1537, Indian Federation of United Nations Association, New Delhi ,
2.02,No, (K.G. RajaniAon the topic , orgheld on 19th June 2016, ISBN- 978-81-93109-1-3.), 2015-2016
12.
Influence Of Television Advertising On Purchase Decision Making Of FMCG Products, International Journal of Research in Commerce and Management , August 2016 issue, 0976 – 2183,
5.09,No, (P. Nandakumar, James Janso Mannil ), 2015-2016
13.
An Empirical Analysis On The Financial Literacy And The Investment Perspective Of Working Women, International Journal of Research in Commerce and Management, August 2016 issue, 0976 – 2183,
5.09,No, (Karishma Anil, Niya Antony ), 2015-2016
Resource Person / Lectures
1.
Awareness Campaign on Media Literacy “Satyameva Jayathe”, Media literacy boot campaign among college students , Seminar organised by Sree Sankara College, Media Cell in association with Government of Kerala , 2022-03-22, 2022-2023
2.
ASAP, Govt. of Kerala, 2020-04-30, 2019-2020
3.
Auditing: , ASAP, Government of Kerala, 2020-02-07, 2019-2020
Other Positions Engaging
1.
Nodal Officer, IEDC Sankara, 2023-01-11 - 2025-05-31 , 2023-2025
2.
Coordinator, Entrepreneurship Development Club, 2022-06-01 - 2024-05-31 , 2022-2024
3.
Member, IIC, 2023-06-01 - 2024-05-31 , 2023-2024
4.
UGC NSQF Programme Coordinator , Sree Sankara College Kalady , 2020-01-12 - 2024-05-31 , 2020-
5.
Add On Programme Coordinator , Sree Sankara College Kalady , 2019-06-01 - 2024-05-31 , 2021-2024
6.
IQAC Member, Sree Sankara College Kalady , 2019-06-01 - 2024-01-31 , 2019-2024
Endowments
1.
Certificate of Excellence in reviewing, Reviewing Research Article, Journal of Economics management and Trade, 2021-2022
2.
MASTER TRAINER , Attending the Master Trainer Programme for the Higher Education Institution, Department of Collegiate Education, Government of Kerala , 2021-2024